Our Selection of the Most Striking Products
There's no week like CES. Nearly the entire tech industry converges on Las Vegas to give the world a glimpse of the inventions and ideas that could define the year. More surprising, exciting, and often absurd new ideas emerge in a single day at CES than in many other weeks of the year.
It's a lot to keep track of — but it's also extremely fun. The team at Plaything was on the ground in Nevada testing the most unusual products we could find. We discovered things we love, concepts that intrigue us, and others that are simply fun to look at.
But at the end of the day, some gadgets and ideas resonated with us more than others. Whether they brilliantly executed their concept, introduced an ingenious new idea, or simply captured our enthusiasm, these are the products we can't stop talking about. Here's our pick of the best products of CES 2025.
Best TV: Panasonic Z95B OLED
Most years, it would be a given that LG or Samsung would have the most impressive TV at CES. And indeed, the LG G5 and Samsung S95F promise to be stunning models for 2025. We've clearly entered the era of the "brightness wars" in the OLED TV market. Every year, LG Display and Samsung Display push their limits with screens that are suitable for any environment and make HDR content stand out like never before.
However, for CES 2025, it is the Panasonic Z95B OLED that caught our attention. After a long absence from the US market, Panasonic is back to reclaim its crown. Like the G5, it uses a new four-layer tandem OLED display that improves brightness, but without the micro-lens technology touted by LG Display for the past two years. It also includes an impressive Dolby Atmos sound system (tuned by Technics), often eliminating the need for a soundbar.
It's a shame that Panasonic's TVs use Fire TV OS, but compared to the sometimes intrusive AI gadgets from Samsung and LG, plugging an Apple TV into the Z95B to get around this doesn't seem so bad.
— Chris Welch
Best Wearable Product: Rokid Glasses
Smart glasses have dominated the wearables industry this year. Among them all, Rokid glasses stand out by answering a simple question: “What if Ray-Ban Meta glasses had a screen?”
Their discreet, micro-etched, and nearly invisible front-facing display uses a monochrome green light for better visibility in daylight. It's not sci-fi augmented reality yet, but a simple head-up display is surprisingly useful: real-time translation, a teleprompter function for presentations, and a viewfinder to frame your photos.
Although other brands, such as Halliday and Even Realities, presented similar models, the Rokid glasses had the largest and most functional screen. It's a practical and accessible approach that could appeal even to non-techies.
— Victoria Song
Big Winner: Nitro Blaze 11
The portable console Nitro Blaze 11 Acer's is huge, with a 10.95-inch screen and a weight of 2.3 pounds.Maybe a little too big? But still, I want it!
— Jay Peters
Best Car: Honda Zero
Honda livened up a rather quiet CES for car enthusiasts with its concept models Honda 0 Saloon And Honda 0 SUVInspired by the 70s/80s, these vehicles combine retro elements with modern minimalist technology.
Although the final design may evolve, these concepts bring enough novelty and originality to capture the interest of consumers.
— Andrew J. Hawkins
Best Friend: Mirumi
Mirumi is a small, fluffy robot with no other purpose than to be cute. This companion, which clings to your bag, mimics the gestures of a curious and shy baby, moving its head to look around.
With its simple design and no invasive AI, Mirumi focuses on a single goal: to make you smile. A real breath of fresh air in a world where gadgets are often too complex.
— Jess Weatherbed
Best Monitor: 27-inch 4K OLED Gaming Displays
Finally, 27-inch OLED monitors perfect for gaming! Alienware, Asus, MSI, and Samsung all showed off impressive models, boasting exceptional color reproduction, 240Hz refresh rates, and 1,000 nits of HDR brightness. Alienware plans to launch its own in March, starting at $900.
— Nathan Edwards
Great Showman: NVIDIA RTX 5090
NVIDIA stole the show with the launch of its RTX 5090 graphics card and DLSS 4 technology, capable of generating even more frames using AI. Jensen Huang, in his now-famous leather jacket, captivated the audience with a show worthy of Hollywood.
— Emma Roth
Best Beauty Innovation: L'Oréal Cell BioPrint
L'Oréal has unveiled a mini-lab capable of analyzing your skin to help you choose the right products. A revolutionary solution for navigating the complex world of skincare.
— Victoria Song
Conclusion
CES 2025 offered us a unique blend of practical innovations, fun gadgets, and futuristic concepts. This selection is just a glimpse of the products that made an unforgettable week in Las Vegas. Whether they improved your daily life or simply surprised you, these innovations remind us why CES remains a must-see event in the world of technology.
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