As a parent or toy lover, you're probably wondering: What is the trendy toy right now? Every year, new toys flood the shelves, captivating children with ever more innovative concepts. In 2024, trends in the toy world continue to evolve, combining technology, nostalgia, and imagination. Here's a look at the most popular toys of the moment and why they are so successful.

HAS. Interactive and educational toys: learning while having fun
Interactive toys have experienced tremendous growth in recent years, and the trend continues in 2024. Parents are looking for toys that combine entertainment and learning. Among the most popular are:
- Educational robots, as Coji Or Sphero Bolt, which introduce children to programming and logic while having fun.
- STEM games (Science, Technology, Engineering and Mathematics) that allow children to explore a variety of areas, from building electrical circuits to chemistry kits.
These toys are not only entertaining, they also promote the development of cognitive and motor skills, while preparing children for the technological challenges of tomorrow.

B. Collectible figurines: a constantly renewed pleasure
Collectible figurines have always been a big hit, and this year is no exception. In 2024, kids still love them. Funko Pop figures!, but new collections are appearing:
- THE Squishmallows, adorable soft and squeezable plush toys, have become must-haves. Each plush toy has its own personality and story, making them even more appealing to young collectors.
- The figurines LOL Surprise continue to be favorites, with their unboxing dolls and multiple surprise accessories included.
These toys offer a combination of surprise and the satisfaction of completing a collection, making them irresistible to children.

C. Retro toys: nostalgia meets modernity
Retro toys are making a comeback. In 2024, revisited classics such as THE Tamagotchis Or THE LEGO vintage are back in the spotlight. The timeless charm of these toys, combined with modern touches (like digital versions), appeals not only to children, but also to nostalgic adults looking to share their childhood memories.

D. Connected toys: a fusion of technology and play
The rise of connected toys continues with the emergence of gadgets that interact with mobile apps or online platforms. Among the most popular this year:
- Drones for children, which allow you to discover piloting and aerial photography.
- Augmented Reality (AR) Games, that transform the real world into a virtual playground. Osmo and Paw Patrol Adventure City Calls are examples of toys that combine physical objects and the digital world for an immersive experience.
These toys offer a new dimension of play, skillfully blending the physical and virtual worlds.

E. Collaborative board games: the pleasure of playing together
THE board games have never lost their appeal, but in 2024, collaborative games are dominating the trend. Games like Pandemic Or Ticket to Ride encourage children and families to work together to achieve a common goal. With an emphasis on cooperation rather than competition, these games strengthen bonds while providing stimulating entertainment.
Why are these toys so popular?
The success of trendy toys this year is based on several factors:
Innovation : Technological and interactive toys continue to captivate children, helping them explore new worlds while stimulating their curiosity.Education : Parents are favoring toys that combine learning and fun, hence the rise of STEM games and educational robots.
Nostalgia : Retro toys allow adults to pass on their memories to the new generation, creating an intergenerational experience.
Finally, the popularity of certain toys is reinforced by trends on social networks, notably thanks to influencers or platforms like TikTok, where children and teenagers share their latest discoveries.
Conclusion: Which toy to choose in 2024?
If you are still wondering What is the trendy toy right now?, it will depend on your child's preferences. Whether you are looking for an educational toy, a collectible figurine, a retro game or a high-tech gadget, there are a multitude of options that will make the eyes of little ones (and adults) shine. By choosing from the current trends, you are sure to please while providing memorable moments of play!
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