Meet Jojo, our mascot from another world, who found happiness through play.
THE DEPARTURE
A journey to find their smiles again
On Grogne, laughter was forbidden. Jojo, our cheerful red companion with one eye, dreamed of a different life for his wife and their two children. Together, they left their planet aboard a flying saucer, searching for a place where they could be happy.
THE ENCOUNTER
A life-changing encounter
A breakdown brought them down in the snow of Lapland, near Santa’s workshop. Greeted with a hearty laugh, Jojo discovered a world of toys, inventions, and wonders. The family had finally found their place.
SHARED HAPPINESS
The greatest magic: playing together
Watching his children laugh together around a few blocks, Jojo realized that a simple game could create wonderful moments. Since then, he has shared his discoveries and the stories behind toys to inspire young and old alike to play together.
