Kidult: why adults buy (and love) toys
Nostalgia, stress relief, pop culture... The kidult phenomenon is everywhere. And no, it’s not "regressing," it’s optimizing your joy (with style).
Growing up, yes. Stopping playing, never.
You swore adulthood was all about bills, clean laundry, and constant seriousness. Then a figurine "just for decoration" showed up. Two shelves later: congratulations, you are officially a kidult — and that’s great news.
What is a "kidult"?
The term kidult refers to an adult who continues to buy, collect, or use toys and playful objects related to childhood. Nothing to do with a prolonged teenage crisis: we are talking about a cultural choice and a hobby embraced.
Why is the trend so appealing?
1) Nostalgia, that time-traveling machine
Toys remind us of a time when the worst drama was losing the Kinder booklet. This emotional return provides immediate comfort.
2) The cutest anti-stress on the market
Assembling a Lego set, sorting cards, or placing a figurine on your desk is an accessible form of mindfulness (and it helps avoid mistreating the photocopier).
3) Pop culture never stops
Marvel, Star Wars, Pokémon, Studio Ghibli… These universes grow with us, and brands now deliberately cultivate the adult offering.
Adults' favorite toys
| Category | Examples | Why we love it |
|---|---|---|
| Figurines & statuettes | Star Wars, anime, Funko, premium resin | Decoration + belonging to a community |
| Construction games | Adult Lego, architecture, vehicles | Anti-stress, pride in the finished work |
| Retro video games | Game Boy, SNES, PS1 mini | The sound of the title screen = happiness |
| Collectible cards | Pokémon, Magic, Yu-Gi-Oh! | Thrill of the opening + quest for the grail |
| Plushies & cuteness | Ghibli, Sanrio, indie artists | Softness, visual comfort, improved sleep |
A market that is no longer "niche"
Brands openly target adults: Lego sets 18+, high-end figurines, premium card editions. Shops and resale platforms adapt, and the offer is designed for responsible (and proud) collectors.
How to embrace your kidult side (with flair)
Uncomplicate: it's a hobby, not a whim.
Display: display cases, shelves, card frames — make it decor.
Quality & budget: better a beautiful piece than ten impulse buys.
Maintenance: boxes, protections, dust — your collection will thank you.
Share: communities, events, exchanges — passion is contagious.
Playing is seriously good
Being a kidult isn't refusing to grow up, it's refusing to give up what makes us happy. If your serenity lies in a Lego brick, a holographic card, or an XXL plush: keep going. You've never been as adult as you are now.
Frequently Asked Questions
Is it immature to like toys?
No. It's a practice of well-being and personal expression. The important thing is balance.
Where to start an adult collection?
Choose a universe that speaks to you, set a budget, prioritize quality, protect and display your pieces.
What if I don't have space?
Opt for mini-series, wall frames for cards, or slim vertical display cases.